Menlo Physio.
An established sports and performance physiotherapy practice at a Pretoria high school. Excellent reputation, five-star Google reviews, and not a single page on the web.
Bookings came by word of mouth. The only thing a patient could find online was a Google Maps listing. Everything else had to be built from zero: domain, email, brand kit, website.
"Google physio websites, and do the opposite." From the intake call
No stock photos of hands rubbing backs. No lists of machines and modalities. They specialise in treating athletes, dancers, and gymnasts back to their level, not just "back to normal", and the site had to feel like that: movement first.
For years she had kept an old business card, just because she loved the hand drawn on it. That hand, and a running figure drawn in the same style, became the site's visual spine: animated, always in motion. Her slogan, live, move, breathe, became the structure of the page itself.
Simple on purpose. You see the two physiotherapists, you see who they treat, you book on WhatsApp. Nothing in the way.
Movement, everywhere. The site opens on the striking hand; behind it, a subtle visualisation of tendons flows across the whole page.
Her brand, not a template. A palette built from her world, her existing logo respected, real photography. No stock, no AI faces.
The logo
"Business in a day got us up and going in moments. Easy, professional and amazing people to work with."